Chat-bout.net - Recession Hits ... Playboy To Close NY Offices

Recession Hits ... Playboy To Close NY Offices

A skimpily clad girl can sell almost anything. Why? Because sex sells. Now Playboy magazine is pausing to think , as it prepares to close its New York offices and lay off staf or send them to Chicago. Feminists and social conservatives might not want to uncork the champagne just yet, however. It turns out this decision is more about real estate than the public appetite for naked women. It's much more difficult to find paying occupants for unwanted office space in Chicago than it is in New York City, so the 54-year-old magazine is moving back to its home base. The company opened its New York City offices on Fifth Avenue in the early 90s and didn't move editorial functions there until 2002. The closure is also part of a wider restructuring of the magazine, which is to be headed up by former Maxim editor Jimmy Jellinek, who had previously been in charge of Playboy's website. Playboy.com will be relaunched in February with an emphasis on "sight, sound and motion," says Jellinek, including instructional videos. (Yes, some of the instructional videos will be about sex. No, they will not be explicit.) The editors who remain working for the magazine will now be expected to devise stories for the website as well. More worrying for those who still get a thrill out of the bunny ears is that Playboy's Superbowl party has been canceled. This gala was widely regarded as football's equivalent of the Vanity Fair Oscar party. Last year's bash — for which tickets cost somewhere in the neighborhood of $2,000 — was hosted by Grammy winning hip-hop artist Common and featured a drop-in by Hugh Marston Hefner himself, along with his three obliging companions from E!'s The Girls Next Door and a herd of other Playmates. This duality is the strength and weakness of the magazine, which back in the '70s sold up to 7 million copies a month, but has been losing money for years; in the third quarter of '08 alone, the publishing sector lost $1.3 million. While it's still the best selling men's magazine (circulation: 2.6 million), its market share has been eaten away by lad mags like FHM and Maxim. The publication is kept alive because apart from its historical importance to the Playboy brand, it is said to be much beloved by Hef, who is still its editor-in-chief. But longtime Playboy Enterprises CEO and even longer time Hef daughter Christie Hefner will step down at the end of January, so change is inevitable. And Playboy Enterprises Inc. stock has been vulgar, dropping 90% in a year. The company has an entertainment arm in Los Angeles and licenses its name and bunny logo to anyone who'll pay, including a wine company in '08, but is said to make most of its money from its less well-known, more hard-core enterprises such as Spice TV and Clubjenna.com, named for porn star Jenna Jameson. The soon-to-be-defunct address on Manhattan's Fifth Avenue was perfect for the tone of classy depravity that the magazine tries to project, and that made it acceptable to a more sophisticated type of reader who might otherwise be embarrassed to be associated with porn. This is not about the objectification of women, it said, it's about harmless fun. And some good journalism. But with the anonymity and impermanence of the internet (no more telltale boxes of magazines under the bed), there's less appetite for Playboy's now almost coy-seeming nudity. A girlie magazine created on the strip of real estate once known as Ladies Mile stopped being funny and became an anachronism that couldn't be sustained.

Source : edited from CNN.com

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